IRCE and ERA form alliance

The Internet Retailer Conference and Exhibition (IRCE) and the Electronic Retailing Association (ERA) are partnering up to deliver stronger educational programming and conferences.

The strategic alliance will provide access to business growth networking and educational resources opportunities for both constituencies.

The cornerstone of the IRCE-ERA partnership is three major educational and networking events: IRCE in Chicago in June; D2C in Las Vegas in September; and The Great Ideas Summit in San Juan, Puerto Rico in February 2017.  

"It is a critical part of ERA's mission to help our members interface with and understand the e-commerce industry. At the same time, we know that our members' extensive experience in direct to consumer marketing offers the online community a proven road map to success. Partnering with IRCE will offer extraordinary opportunities for e-commerce retailers and direct markets alike to learn and benefit from both of their unique perspectives," said Chris Reinmuth, president of ERA.

"We believe that our two communities can learn a lot from each other," said Joan Dyer, director of marketing for IRCE. "To that end, we are excited to partner with ERA, and encourage people to engage more actively across all three events."

For more:
- see this IRCE/ERA announcement

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