Best Buy (NYSE:BBY) announced it will host Samsung Open House shops within 200 retail locations by the end of 2015.
The Samsung Open House is an interactive area that lets consumers physically look at and experience appliances. For example, an 85-inch touchscreen allows consumers to get an interactive, virtual tour of Samsung's home appliance line, complete with new product photos, videos and custom features.
"Technology has become a major part of appliances and the Samsung Open House will give customers a first-hand view of the amazing innovation in these products," said Kevin Balon, Best Buy's senior VP for appliances. "By showcasing top-of-the-line appliances and letting consumers interact virtually with CenterStage, we will assure our customers they are getting products that fit their needs the best."
Appliances in the designated areas range from ovens and refrigerators to vacuum cleaners and washer-dryer sets.
Initial rollout of the Samsung Open House began in Chicago and Minneapolis in June. The areas are staffed by Best Buy employees who are trained in Samsung products.
This is the third Samsung Experience Shop to open at Best Buy.
Best Buy strives to stay up with the latest technological innovation to enhance the shopping experience for its customers. Earlier this year, the retailer announced a partnership with shopping app Curbside, which allows customers to shop from their mobile phones and promptly pick up orders curbside at the retail store. Best Buy also decided to capitalize on the newlywed market and launched a wedding registry in time for Valentine's Day.
-See this Best Buy press release
Shari Ballard, president of US retail and chief human resources officer, Best Buy
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