Visitors to the Food Network can now add items from recipes to an integrated Instacart shopping list, and then order for delivery through a new partnership.
Instacart is integrating with the Recipe Box and Grocery List across Food Network's websites, FoodNetwork.com and Food.com.
Shoppers can peruse more than 500,000 recipes, add ingredients to an Instacart shopping list, buy from an available store and schedule the delivery time.
Grocery home delivery is on the rise, as are grocers' investments in new services. Instacart is partnered with national chains including Costco,Target and Whole Foods Markets to provide same-day delivery. Whole Foods uses Instacart as the primary provider of home delivery services for the chain, has signed a multiyear deal with Instacart and has invested in the company.
- see this Instacart announcement
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