Instacart expansion keeps rolling along


Instacart is expanding in Southern California, adding Orange County to its growing list of service areas.

Shoppers can now order from Whole Foods Market, Gelson's Market, Stater Bros. Markets, Ralphs, Smart & Final, Costco (no membership required), Petco and H Mart. Delivery is promised within one hour.

The Los Angeles market grew by 350 percent in 2015, making Orange County a natural next step, according to Instacart.

"We've received thousands of customer requests from Orange County residents to bring Instacart to their community, along with incredible interest from retail partners here," said Apoorva Mehta, founder and CEO of Instacart. "We are passionate about saving our customers time and money, which is why we partner with local and national retailers to bring our customers groceries from their favorite stores wherever, and whenever they want them. We couldn't be more excited to launch in Orange County."

Instacart's initial delivery area in Orange County covers Newport Beach, Costa Mesa, Corona del Mar and much of Irvine.

Instacart is aggressively expanding to new markets and with new partners. It recently announced a partnership with Whole Foods to be its exclusive delivery partner. The supermarket company is also investing in Instacart, according to terms of the agreement.

California is a hot market for grocery expansion. Aldi is prepping for its Southern California entry and Whole Foods will open its first 365 Market in Los Angeles this year.

For more: 
-See this Instacart announcement

Related stories:
Instacart taps vendors to offset costs
Whole Foods expands with Instacart
Whole Foods invests in Instacart
Instacart, AllRecipes partner for ingredient delivery
Instacart adds same-day service to D.C. market

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