Grocery delivery service Instacart is partnering with recipe site AllRecipes to offer users a way to fill their shopping cart with the necessary ingredients in one click.
Instacart is already integrated into Yummly, a recipe recommendation service that reaches 10 million registered users, TechCrunch reported. Now, through an integration with AllRecipes, one of the largest social networks devoted to food, the delivery service will get even more of a boost.
Currently, 1.3 billion visitors go to AllRecipes.com per year. The platform also includes 19 websites and three mobile apps, which reach 24 countries in 13 languages.
AllRecipes users will be able to add the necessary items for a recipe into their online grocery cart with a click of a button, and the items will be delivered via Instacart. Plus, the program lets a user adjust qualities based on products already at home or combine the order with other grocery needs.
The AllRecipes team also created pairing algorithms that will match wine, packaged sides and cleaning products to the recipes. Once an order is complete, Instacart's personal shoppers get the items at local stores and deliver them to the shopper's door.
The new feature is live in Instacart's 18 markets. Deliveries will come from retailers including Whole Foods, Costco, Safeway and others.
-See this TechCrunch article
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