InMarket, the world's largest beacon proximity and location intelligence platform company, named Kevin Hunter president. He will be responsible for strategic partnerships, business development and product.
"InMarket's clients continue to realize the previously unattainable benefits driven by fusing the off-line and online world." said Todd Dipaola, CEO of inMarket. "We're thrilled to have Kevin onboard as a leader to take our ambient intelligence platform to the next level, through revolutionary marketing, personalization and frictionless consumer experiences."
Hunter co-founded and served as COO of Gimbal, a mobile technology and location-based solutions provider that spun off of Qualcomm Labs in 2014. He led strategy and product vision, oversaw day-to-day operations, build out the team, and developed major partnerships across multiple categories.
Having been with Qualcomm since 2006, he grew the platform from its incubation stage and was part of Gimbal's transition to a private entity.
Earlier in his career, Hunter commercialized some of the earliest data services and mobile websites at Sprint, including Sprint TV, and is the co-inventor of 17 U.S. patents.
"InMarket is responsible for some of the most groundbreaking projects in the beacon and mobile proximity space, and I'm thrilled to be joining the team at such an exciting time as our industry turns a corner," Hunter said. "Mobile proximity solutions are top-of-mind for the smartest retailers and brands. At InMarket, we're going to help these stakeholders build better relationships with their customers, while optimizing their marketing investment for real world ROI." Press Release