Ikea to go into consumers' homes to improve personalization

Ikea announced plans to visit 1,000 consumer homes in a year to better understand the different market needs. The goal: make furniture that is more localized and personalized. Employees will show up at customers' homes and ask questions about how they spend their time, cook their meals, etc. Ikea hopes the surveying will contribute to turning around the recent slow growth and put the retailer back in expansion mode. Story

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