Ikea steps up mobile checkout

Ikea is testing a mobile checkout program that creates QR codes to allow shoppers to navigate the checkout process more quickly.

Shoppers can scan items with a smartphone as they place them in their carts, then scan a single QR code at checkout. This should reduce checkout time, a process many find lengthy or frustrating.

It's part of the retailer's continued focus on technology that includes interactive catalogs and the use of virtual reality to help shoppers better realize a kitchen remodel.

Ikea is leveraging technology, particularly mobile technology, to solve problems and alleviate pain points, according to Victor Bayata, global head of mobile solutions.

The retailer is testing the mobile checkout program in France, Bayata told attendees at the Mcommerce Summit: State of Mobile Commerce 2016 in New York.

"What we need to do, and this is again the formula that everyone tries and tests, is that we need to understand our customers' needs and wants," he said. "We definitely need to understand how we are building our capabilities."

Ikea's technology focus is on solutions that marry the store environment to the digital, given its massive investment in brick and mortar locations.

For more:
- see they Mobile Commerce Daily story

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