Home furniture retailer Ikea launched a new sales concept in the United Arab Emirates. Located next to the Bawadi Mall, there is a 2,500 sq. m. store meant to complement the larger locations in Dubai Festival City and Yas Island in Abu Dhabi.
The concept store in Al Ain will have 2,500 products to view—7,500 including the catalog, The National reported. Shoppers can make purchases either in-store or online, then collect the items after two days. Free delivery and assembly are also available on minimum purchases, or for a small fee.
"The customer ordering and collection point is yet another channel bringing the Ikea brand even closer to the residents of Al Ain and surrounding areas," John Kersten, managing director, Ikea UAE, Qatar, Egypt and Oman, told The National. "Historically, the UAE is an extremely dynamic market that adapts well to new formats."
Ikea started rolling out the concept stores in March, with the first location in Pamplona, Spain. Two more stores are set to open in Canada before the end of 2015.
Ikea also recently opened a group of smaller, urban-format stores across the U.K., Spain, Norway and Finland. In addition, the furniture chains is revamping and growing existing stores while also improving its website and e-commerce sales.
Al Ain is the fourth largest city in the UAE, home to approximately 600,000 people.
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