Ideeli rebrands and launches loyalty program

Flash-sale site ideeli announced it will change its name to ideel. The retailer's branding and website address have already officially changed.

Ideel is a member-based online shopping site that offers customers designer brands at up to 70 percent off. The site features limited-time sales, or flash sales, for brands in women's apparel, shoes, beauty, accessories, men and home.

Earlier this year, ideel was acquired by Groupon (NASDAQ:GRPN) for $43 million. Since then, the website has been expanding its offerings in women's apparel, shoes, home and men's. It was also testing the use of of the new name across the site with "ideal of the day" and "ideelSTYLE."

"Coco Chanel once said that simplicity is the keynote of all true elegance," said Lisa Kennedy, president, ideel. "The new look and feel of 'ideel' helps us get closer to that ideal. This new name and design fits a fast-growing apparel flash sales site, delivering an amazing experience for our customers and our partners at some of the world's best brands."

Furthermore, ideel announced the rolling out of "ideelist," a customer loyalty program. The rewards programs offers members points, perks and dollars that can be applied to purchases for a discount.

Just for enrolling, shoppers will receive 200 points in the ideelist program. Members then earn one point for every $1 spent on qualifying purchases. Points earned can then be applied to a shopper's next purchase.

To continue the retailer's mission of making fashion accessible for all, regardless of size or budget, ideel is revamping its plus-size category offerings. Through weekly plus-size pieces, shops, branded events and on-trend sales, the company is trying to gain a share of the growing plus-size market. Similarly, Wet Seal (NASDAQ:WTSL) recently announced the opening of 30 new stores called Wet Seal+, geared primarily toward young plus-size shoppers.

For more:
-See this Ideel press release

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