Idea Boards on Wayfair drive 31% of mobile app revenue

Online furniture retailer Wayfair now has more than 4 million users across all digital platforms who use the company's online Idea Boards feature to save and organize their favorite products. Mobile app users in particular are actively engaged, and 31 percent of all app revenue originates from items saved on these boards.

"When shopping for furniture and decor, customers are often in discovery mode, looking for ideas, inspiration and lots of options," said Steve Oblak, senior VP and general manager, "Wayfair's Idea Boards make it quick and easy for shoppers to tag favorite products and organize them in a way that fits their unique needs, whether by room, product, color or style, and even share their discoveries with friends and family to help with the decision-making process."

In January alone, consumers earmarked more than $3.8 billion worth of products to Idea Boards. The boards offer a platform for planning home purchases. On average, shoppers save four to five items to their Idea Boards in a single visit.

The most popular items on Idea Boards include sofas and sectionals, comforters, bedding and accent stairs. Tufted upholstery is also a favorite among users.

Wayfair is not afraid to experiment with digital technology to improve the customer experience. Earlier this month, the company released a new catalog based on analytics technology. Featuring about 775 products, the selection was made by quantitative and algorithm-based insights developed by Wayfair's in-house engineering team. Last fall, the company partnered with 3-D visualization developer Loft to provide product models for items sold on DwellStudio and Birch Lane. Visitors to the e-commerce sites are now able to experiment with textures and fabrics through 360-degree views of furniture.

For more:
-See this Wayfair press release

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