Digital identity solution provider ID.me unveiled a new retail rewards program that offers shoppers cash and prizes for gaming.
ID.me currently works with more than 500 retailers and advertisers, including Under Armour, Dell, Target, Macy's, Best Buy and Nordstrom, to name a few. Through its partnerships with retailers, the company is now extending exclusive offers to loyal customers. The offers are protected from fraud.
How does it work? The program turns shopping into a game and those that play successfully get cash back or coupons to spend at participating retailers' stores.
ID.me's strategy provides influential shoppers and group members with strong incentives to become wedded to a brand. The gaming aspect and the social connections it provides help to create valuable loyalty between the customer and the retailer. Customers put a lot of emphasis on rewards. In a recent survey, 69 percent of shoppers said they would switch brands to earn points.
ID.me's Marketplace works with membership groups, credit unions, employers and other groups of consumers to connect these community members to retailers.
Within the game, consumers are offered four cash back reward levels: basic, preferred, premium and VIP. As shoppers personalize their ID.me accounts with additional information, work socially to connect their Facebook accounts and play games, they collect points to unlock additional cash-back rewards. By this logic, consumers are rewarded for returning to the site, engaging socially and making repeat purchases.
"ID.me's marketplace amplifies the successful marketing programs ID.me has created with leading brands like Under Armour and Overstock.com over the last two years," said ID.me CEO Blake Hall. "By leveraging game mechanics along with our unique affinity group verification capabilities, we are empowering all consumers to get the best offers and cash back possible while they shop and enabling retailers to hyper-target specific consumer segments with exclusive promotions that are protected from fraud."
With shopper loyalty being a determining factor behind so many purchases, retailers are making sure they are aligned with some of the most innovative customer rewards programs available. For example, Sears' (NASDAQ: SHLD) social shopping community and membership program, Shop Your Way, recently added 50 new brand partners to its roster to give customers access to more categories for rewards opportunities.
-See this ID.me press release
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