iBeacons are hot at SXSW

Apple's (NASDAQ: AAPL) iBeacon is creating a lot of buzz in Austin this week as the technology showcase and conference commences, making the retail application one of the hottest topics at a very hot event.

The official mobile app for SXSW works with iBeacons, marking the first time the technology has been used in this setting. The SXSW Go app works over iBeacon's Bluetooth Low Energy (BLE) frequency and is speeding registration for conference attendees and helping to navigate schedules. Forty iBeacons have been installed throughout the Austin convention center.

Austin-based Shelfbucks showed off their beacon-based promotion platform at Austin's Tarrytown Pharmacy. The company installed beacons on store shelves throughout the pharmacy to provide shoppers with highly personalized interactions with the pharmacy's extensive inventory of brand products.

Shoppers browsing the pharmacy can interact with Shelfbucks using their iPhone or Android smartphones and instantly receive real-time offers and coupons on nearby products via the retailer's app. Shoppers can then immediately redeem their special offers at the cashier, thus eliminating the need for clipping coupons and online research.

SXSW is often best-known for its live music, film festival and celebrity sightings, but his year at least, it's put iBeacon in the spotlight.

For more:
-See this Mobile Marketing Watch story
-See this Mashable story

Related stories:
Tarrytown Pharmacy goes live with beacons
Shopkick extends reach with shopBeacon
American Eagle Outfitters launches 100 store shopBeacon trial 
Safeway, Giant Eagle beam up iBeacon to 150 stores
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