Employee-owned supermarket chain Hy-Vee has announced the launch of its Aisles Online service, an online grocery ordering platform that shoppers can use to obtain products via home delivery or in-store pickup.
Using a hand-held computer, employees at Hy-Vee collect in-store items ordered by shoppers by using a program that leads them to the product location in the store, reported KCCI.
Hy-Vee said the average customer order thus far includes about 30 items and takes workers about half an hour to shop for. The items are then scanned, loaded in a truck and delivered.
Customers can complete an online form and specify where to deliver the purchase or when they want to pick the products up in the store.
Delivery costs $4.95 per order or $2.95 for in-store pickup, which includes the loading process. Fees are waived for orders more than $100.
Hy-Vee joins the growing number of traditional grocery stores adding delivery options. For example, earlier this month Dash's Markets launched Dash's Delivers, which includes grocery delivery and in-store pickup at four locations in the Buffalo, New York, area.
Delivery is an emerging trend among U.S. grocers as they try to compete with pure-play grocery delivery services such as AmazonFresh (NASDAQ:AMZN), Instacart and FreshDirect.
-See this KCCI article
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