Hy-Vee shoppers can now shop online for groceries, pay electronically, and choose from home delivery and in-store pickup.
Hy-Vee Aisles Online was tested earlier this year in the Des Moines market and has slowly been added to additional markets, according to Progressive Grocer. The program is now available at all 240 stores.
"Hy-Vee is committed to providing customers with the best value, the greatest convenience and the most choice in their shopping experience. Hy-Vee Aisles Online is tailored to fit our customers' needs and their families' busy schedules," said Jeremy Gosch, senior VP, merchandising. "We still love seeing our customers in the store, but we believe this is a value-added service for customers during those times when they can't make it to the store or are pressed for time."
The store's entire inventory is available for online shoppers and orders are fulfilled in stores by employees using handheld scanners.
Click-and-collect programs are proliferating among retailers, particularly supermarkets. Walmart, the nation's largest grocer, has been testing variations on the service in select markets, including stand-alone pick-up locations in Denver and Bentonville, Arkansas.
-See this Progressive Grocer article
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