Hudson's Bay Co. (TSE:HBC) is building a new fulfillment center that will feature robotic technology to support all retail channels.
The facility in Pottsville, Pennsylvania will be built and brought online in phases, beginning this summer. The initial 450,000 sq. ft. will be expanded to 617,500 sq. ft. by January 2017.
"The DC will run best-in-class robotic retail technology that is approximately three times faster than the typical technology utilized in e-commerce DCs," according to a company statement. The goal is to cut costs while improving output volume and accuracy.
"At HBC, we are laser-focused on our all-channel strategy, and this investment leapfrogs us to the forefront of internet distribution technology," said Jerry Storch, CEO. "As we execute on our digital strategy, we continue to invest in innovation that enables us to serve our consumers seamlessly, lead the evolution of trends in the retail industry, and expand our business which creates new job opportunities and investment in the community."
Hudson's Bay is in expansion mode, with plans to open 32 Off 5th stores and seven Saks Fifth Avenue department stores, allocating 30 percent of its annual investment to new stores.
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