How Walmart is helping vendors reduce ad costs

Walmart has thrived by driving costs out of the myriad of systems at work in the retail environment. The supply chain, inventory, distribution, merchandising, marketing and even advertising. Now the retailer is helping its vendor partners to do the same, according to Brian Monahan, VP, marketing. Story

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.