How to Snag Shoppers Away From Your Competitors Via Smartphones

Party City says its new mobile campaign targets Halloween shoppers that may want to buy at its competitors' stores. Using a method called geo-conquesting, Party City is sending mobile coupons to users who are near its competitors' locations, particularly seasonal Halloween shops such as Spirit. When users click on the offer, they are taken to a mobile landing page with a coupon code that can be redeemed at Party City or Halloween City locations. Story