We expect that some of the innovative technologies we noticed at NRF's Retail Big Show 2014 will help retailers grow their mobile sales in the very near future.
Take Think & Go's Near Field Communications (NFC)-enabled television monitors for malls, stores, airports, and other locations. The screens are embedded with NFC sensors, so that when a consumer with an NFC-enabled phone taps the phone over a particular product, information about the product is immediately sent to the shopper's smartphone. They, of course, can make a purchase directly from their phone.
This technology definitely has the potential for boosting overall m-commerce, since around 500 million NFC-enabled phones are expected to be shipped this year. Plus, Think & Go's CEO told MediaPost, the company wants to embed Apple iBeacon technology into screens since iPhones are currently not compatible with NFC.
Another great technology for retailers to adapt to their own needs is Intel's Shopping Anywhere platform. One function allows tablet and smartphone users to identify the clothing an actor or actress is wearing in a TV episode and receive special offers, play games to earn digital currency, or purchase the outfit instantly and have it delivered directly to their door.
Recognizing the importance of personalization, SAP AG launched Shopper Experience, a personalized retail mobile app that integrates a self-payment system for shoppers, social media sharing, and loyalty programs. The app is customizable to a retailer's unique brand identity.
Retailers can also offer consumers the ability to create collaborative shopping lists, redeem unique offers specific to a particular store, and manage loyalty accounts. For consumers, the app enables self-scan merchandise and pay, and allows them to share offers with friends on Facebook from their mobile devices while shopping in stores.
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