Home Depot (NYSE: HD), Sephora, and Starbucks (Nasdaq: SBUX) rank at the top of the digital gifting experience list, according to RSR Research. In a new benchmarking report, "Digital Gift Cards: The Good, The Bad, And The Ugly", RSR also ranks Dunkin Donuts (Nasdaq: DNKN) and The Cheesecake Factory (Nasdaq: CAKE) in its top five list.
In specific categories, Gap (NYSE: GPS) is the top apparel retailer in digital gifting, Sephora is the top beauty retailer, Amazon (Nasdaq: AMZN) leads in the books and music category, Best Buy (NYSE: BBY) is number one for computers and electronics, and Sears (Nasdaq: SHLD) is the top department store. Home Depot has earned RSR's highest ranking in all three years that it has published the report.
RSR's ranking of retailers' digital gifting programs is based on 21 criteria across five categories: discoverability/awareness, desirability/conversion, recipient experience, social integration, and mobile.
"The gifting experience – whether it is a gift card or a traditional product purchase – is a retail brand's opportunity to influence two parties – the buyer and the recipient," Steven Boal, CEO at CashStar, told QSR Magazine.
For more, see:
This QSR Magazine article
Home Depot Moves 20,000 Part-Timers to Insurance Exchanges
Starbucks Gun Policy Supported by Majority of Customers