Home Depot's Spring Black Friday now more digital

Spring is the busy season for home improvement retailers, and Home Depot (NYSE:HD) has launched its seventh annual Spring Black Friday with 11 days of deals and enhanced digital features.

"Our shoppers are demanding more of retailers, and we're answering that call with an increasingly intuitive shopping experience that more efficiently merges the digital marketplace with our stores," said Kevin Hofmann, senior VP and president of online. "We've made tremendous strides, building out features and functionality that eliminate pain points in our customers' preferred path to purchase."

More than 40 percent of Home Depot's digital transactions are picked up in a store using the buy online, pickup in store (BOPIS) feature, and it's one the retailer is actively promoting to shoppers.

It's also working with vendors and challenging them to bring new, innovative products into stores and online. 

"Another piece of the puzzle is providing customers with the brands and products they know at a great value while bringing the latest advancements and technology that make their homes work smarter for them," said Jeanine Huebner, senior VP of hardlines. "We are constantly looking for the best and most inventive new products to help us lead this next generation of home improvement."

Smart home technology is just one of the product categories benefiting from new products, and home improvement stores rank first with shoppers looking for connected home products, or the Internet of Things (IoT).

For more:
- see this Home Depot press release

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Home Depot wins best mobile shopping experience
Home Depot sets $101 billion goal
Home improvement stores rank No. 1 for smart home products

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