Home Depot CMO resigns

The Home Depot (NYSE:HD) has lost its chief marketing officer. Trish Mueller has resigned after nearly seven years with the home improvement chain.

Stephen Holmes, Home Depot director of communications, told Adweek that Mueller announced her resignation in mid-April and that Kevin Hofmann, president of online operations, will now hold the title of CMO in addition to his own.

      Trish Mueller

"It was an honor and a privilege to work at The Home Depot as CMO for the past five years!" Mueller said in a statement. "For now, I have decided to take some time off to consider what's next, but I will always 'bleed orange' and be grateful for working for, in my opinion, the best retailer in America."

Hofmann has been leading Home Depot's technology teams, focused on e-commerce, supply chain and international operations.  

"[Hofmann's promotion] allows us to further integrate our digital assets to optimize our interconnected retail model," Holmes told Adweek. "When you look at the growth and expansion of digital marketing, the combination of the physical and digital storefronts and things we are doing to integrate those elements to create an interconnected retail experience for consumers, having Kevin take on the CMO role in addition to his responsibilities as president of online makes a lot of sense."

Home Depot has grown digital sales and reported more than $1 billion through that channel last year. It has added fulfillment capabilities to support online and was recently named best mobile shopping experience by Episerver's Mobile Commerce Report 2015.

For more:
- see this Adweek story

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