Looking back at the results of online holiday shopping in 2014, Cyber Monday was recorded as the most popular shopping day of the season, with retail traffic reaching 13 million page views per minute, up 16 percent from the 2013 holiday season.
However, mobile shopping activity peaked at an average of 50 percent at 5 p.m. on Thanksgiving Day and hit its lowest point on Cyber Monday, at 30 percent, according to Akamai's 2014 Online Holiday Shopping Trends and Traffic Report.
"While consumers are certainly embracing e-commerce across all devices, the specifics around how and when they use particular devices have become increasingly varied in this multiscreen landscape," said Jason Miller, chief strategist of commerce at Akamai. "This means that retailers must optimize for all devices and all scenarios to ensure fast, reliable and secure user experiences. Reflecting on the past season's trends–as well as their own users' experiences–will help retailers to focus on meeting customers' expectations of a seamless experience across devices."
Another popular day for page views was the Monday before Thanksgiving, Nov. 24, which saw a 100 percent year-over-year uptick in activity as consumers browsed and shopped well before the usual popular shopping days. Even the most popular time of the day to shop saw a shift, from 1 p.m. in 2013 to 9 p.m. in 2014, indicating a move from desktop searches at work to mobile screen browsing in the evening.
In general, average mobile traffic during the week was up two percentage points from 2013.
Online hit retail records during last year's holiday season. On Green Monday alone, e-commerce sales reached $1.6 billion, up 15 percent from 2013—a rate outpaced only by Black Friday and Cyber Monday, which at $2 billion in sales was the biggest online spending day in U.S. history.
-See this Akamai press release
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