Early holiday shoppers responded well to promotions and early holiday deals according to new data that shows traffic and window conversion improved significantly during the month of November.
Euclid, a retail analytics firm, evaluated 25 million domestic shopping sessions during November and found that traffic during the month increased 32.2 percent compared to the previous month and 20 percent compared to the same month last year. Shopper activity was monitored by Euclid sensors stationed throughout retail locations.
The data also revealed that window conversion in November, defined as the number of shoppers who enter a store as a percentage of the total foot traffic, rose to 8.8 percent, up from 6.9 percent last year and 8.3 percent in October 2013. This suggests that retailers' early and widespread promotions during November were successful at luring shoppers into bricks-and-mortar stores despite the increasing competition from e-tailers.
During Black Friday weekend specifically, Euclid concluded that deep discounts and extended shopping hours on Thanksgiving Day succeeded in attracting shoppers, with traffic up 2 percent compared to the same two-day period last year. Window conversion also increased 2.3 percent year-over-year for those two days, nearly reaching 10 percent on Black Friday.
For more see:
-This Euclid retail study
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