Holiday Online Sales Expected to Increase 15% This Year

The FierceRetail Holiday Hotsheet will keep you up-to-date on all of the latest Thanksgiving, Black Friday and holiday retail news.

Online sales during the holiday shopping season will increase to $78.7 billion this year, up 15% from $68.4 billion last year, according to a new projection released Monday, Nov. 25 by Forrester Research Inc.

"This year, 167 million shoppers will go to the Web to do their holiday shopping; they will spend, on average, $472 for the season," the report said. "This marks a significant boost from the average spend of $419 in 2012 — and accounts for 12% of the total growth projected for the season."

Major contributors to the growth include the rise of mobile shopping as more and more consumers reach for their tablets and iPhones to make purchases and read online reviews.

"Mobile definitely has been creeping upward," Forrester analyst Sucharita Mulpuru told The Wall Street Journal. "There should be significantly more smartphone traffic [this year].".

The new data shows that last year's growth trend in online shopping continues. During last year's Thanksgiving weekend, 41 percent of consumers surveyed said they did all their shopping online, up from 38 percent in 2011.

For more see: 
This Wall Street Journal article

Related FierceRetail Coverage: Holiday Shopping Sales Trends

Consumers' Use of Mobile for Holiday Shopping Soars
NRF: Consumers Getting a Head Start on Holiday Shopping, Purchasing More Gift Cards
Shoppers Will Spend 50 Percent of Their Holiday Budget On Black Friday Sales
Surveys Battle Over Online or In-Store Shopping This Holiday Season
Weaker Holiday Sales Projected, Except for Certain Retailers