Holiday desktop sales up 15%

During the holiday season, $53.3 billion was spent on online desktop purchases, a 15 percent increase from last year. Looking at the entire months of November and December, comScore found that the heaviest spending day of the year, for the fifth consecutive year in a row, was Cyber Monday, with consumers spending more than $2 billion on desktops.

"The 2014 online holiday shopping season was very strong overall as spending slightly exceeded our fairly optimistic forecast heading into the season," said comScore chairman emeritus Gian Fulgoni. "Despite a shortened holiday calendar between Thanksgiving and Christmas and erroneous reports of flagging holiday sales, the American consumer proved resilient and flexed their spending muscle online this year. Increasing positive consumer sentiment, improving job growth and declining gas prices all combined to create a more favorable spending environment, and consumers responded by opening up their wallets in a way they hadn't since before the financial crisis. In the end, we saw growth rates in the mid-double digits as the online channel continued to gain meaningful share from brick-and-mortar."

The second busiest spending day of the season was the day after Cyber Monday, when consumers spent close to $1.8 billion, followed by Green Monday, with $1.6 billion, and Black Friday, with $1.5 billion.

In total for the holiday season, 15 days exceeded the $1 billion mark for online spending via desktop, an increase from the 10 previous years.

According to an IBM Digital Analytics Benchmark released earlier this week, mobile was a big winner for online sales this holiday season. Looking at the November through December period, mobile traffic accounted for 45 percent of that online traffic, an increase of 25.5 percent, and 22.6 percent of online sales, an increase of 27.2 percent.

Specifically looking at the five shopping days from Thanksgiving to Cyber Monday, more than 50 percent of total online traffic came from mobile.

While mobile grew, desktop still accounted for 77.3 percent of all online sales. Plus, the average ticket on a desktop was $125.12, compared to $104.82 on mobile.

For more:
-See this ComScore press release

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