Hhgregg (NYSE:HGG) is hosting a grand re-opening to unveil its new store designs in several Florida markets.
The redesign of the appliance, electronics and furniture retailer—just in time for its 60th anniversary—includes a new setup where products are put into a home-like space, rather than stacked against walls.
In addition, the new Florida stores will include a Samsung Open House shop, a store-within-a-store that allows customers to experience the brand's electronics.
Another technology display is the Samsung Centerstage, an interactive, 8-by-7.5-ft. touch screen that displays appliances in life-size form using photos, videos and information. In addition, embedded video screens on Samsung's ActiveWash shows the visual imagery of how the washer works.
"Customers want to be inspired when they are shopping, as if they are leafing through the pages of their favorite home design magazine," said Dennis May, hhgregg's CEO. "They also want the most sophisticated products and technology at their fingertips. We think we've done both by partnering with Samsung to kick off our Grand Reopenings in the Orlando and Tampa markets."
Hhgregg is not the first retailer to test mock-up home displays as Target (NYSE:TGT) and Sears (NYSE:SHLD) have both recently opened similar home showrooms.
-See this hhgregg press release
Target opens connected home showroom
Sears opens IoT showroom in Silicon Valley
Pirch to open design showroom in New Jersey
Interactive Samsung shops open in 200 Best Buy stores
'Black box recorder' resolves hhgregg's e-commerce issues