Hershey's to open massive flagship

Hershey's is bringing its Hershey's Chocolate World to Times Square with a newly expanded location slated to open in 2017.

The store will be three times the size of its current New York City flagship. There will be two entrances, a digital billboard and a more high-profile presence.

"We are thrilled to expand our Hershey's Chocolate World presence in New York with a new, larger flagship store in the heart of Times Square, which is truly the crossroads of the world," said Suzanne Jones, VP, The Hershey Experience. "Our vision is to create a destination where people of all ages can interact with our iconic brands and immerse themselves in all things chocolate."

The current location on Broadway and West 48th Street debuted in 2002 and will remain open during the construction of the new store at nearby 20 Times Square.

For more:
- see this Hershey press release