Southeastern Grocers recently unveiled a new store concept for its Harveys banner in Charlotte, North Carolina. The revamped store is part of an aggressive 2016 campaign aimed at value, quality and personality for all three of the parent company's brands, including Winn-Dixie and Bi-Lo.
This is the first Harveys to open in North Carolina, and the store concept is designed to meet the unique tastes of the region, reported Progressive Grocer. For example, the store will offer locally made grocery items and a produce department showcasing fruits and vegetables grown in North Carolina.
Emphasizing savings, the store will include more than 450 value-priced Southern Home products that can be easily spotted by a yellow thumbs up sign. The store also features a $1 Zone for more than 650 popular items. A "Low and Staying Low" campaign will lower and lock prices on items for at least six months.
Other revamps include an expanded meat department, a hot wings bar, and a health and beauty section with more than 250 products.
Southeastern Grocers is the second-largest supermarket chain in the Southeast with more than 750 stores. Earlier in the year, the parent company piloted a new Winn-Dixie format in Jacksonville, Florida, with a special section for local products and craft beers.
The makeovers are part of Southeastern Grocers' planned remodel of 50 stores in 2016 among its three banners.
- see this Progressive Grocer article
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