Harris Teeter is expanding online ordering options with the addition of home delivery through UberRush.
The Matthews, North Carolina–based grocery is piloting the program at a single Harris Teeter store in Washington, D.C.
The grocer currently operates an online platform that allows shopping via the Web or mobile device for in-store pickup. Now shoppers within a five-mile radius of the test store can have purchases delivered same day.
Shoppers log on to the Harris Teeter mobile app, order, checkout and select delivery or pick-up options. For those choosing delivery, the store dispatches an UberRush driver and the shopper receives real-time updates, much like ordering a car through the Uber app.
The service is only available to mobile users; computer orders are restricted to in-store pickup.
"Harris Teeter is excited to enhance the online ordering process by offering home delivery," said Danna Robinson, communication manager for Harris Teeter. "UberRush delivery will help us reach our customers where they are by making the grocery shopping experience even more convenient."
Harris Teeter joins a growing list of retailers partnering with third-party delivery services to provide same-day service in this highly competitive market.
And the competition is only heating up as UberRush, Google Express and Amazon Prime Now all ramp up service offerings and partnerships. Instacart recently announced a partnership with Whole Foods, expanding delivery and making Whole Foods an investor in the business.
-See this Harris Teeter press release
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