Harris Teeter has created a new annual payment option for shoppers who participate in its Express Lane Online Shopping service that lets shoppers order online and have store associates do the shopping.
Customers can now choose to pay $99.95 for the entire year, allowing them to place an unlimited number of orders incurring additional charges. The program historically charged $4.95 per a single order or $16.95 for one month of unlimited orders.
Harris Teeter's Express Lane Online Shopping service was introduced to the company's home market of Charlotte, N.C. in 2000. The service has now grown to 150 locations throughout the company, with the most recent location opening at the brand new Canton Crossing Harris Teeter in Baltimore, Md.
In order to sign up for the yearly service, shoppers can add the yearly fee to their Express Lane Online Shopping bill when placing an order. From that date, the normal service fee will be automatically waived on all orders for the next 365 days.
The new Harris Teeter payment plan joins a growing list of online grocery initiatives recently launched by major retailers, and closely mimics Amazon's Prime fee structure. Earlier this month, Amazon (NASDAQ:AMZN) launched a new product called Amazon Dash that allows the user to add groceries and household goods to their shopping lists using the company's AmazonFresh service. BJ's Wholesale Club has teamed up with Instacart to provide a range of grocery items available for delivery in the Philadelphia area. Whole Foods (NASDAQ: WFM), Trader Joe's, Costco (NASDAQ: COST) and Safeway (NYSE:SWY) also offer fresh food items through Instacart's same-day service.
-See this Harris Teeter press release
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