Hannaford plans to add a curbside grocery pick-up service at one of its stores in Exeter, New Hampshire. The Scarborough, Maine-based grocery chain plans to expand its "Hannaford-to-Go" service, allowing shoppers to place their grocery orders on its website and pick them up at a drive-thru.
"You don't ever have to get out of your vehicle," Hannaford spokesman Eric Blom told Seacoastonline.
The grocery chain, owned by the Delhaize Group, opened its first "Hannaford-to-Go" at its store in Dover, New Hampshire, a few years ago, and then Goffstown, New Hampshire. "We certainly have plans to expand it to other locations as well. We're looking at locations that make sense right now," Blom said.
While Hannaford may be the first U.S. supermarket chain sporting the grocery drive-thru concept, a much bigger player is also getting into the market. Walmart (NYSE:WMT) announced this April that it would be building a stand-alone pick-up center in Bentonville, Arkansas, where shoppers can drive up and retrieve their online orders and never leave their car.
Walmart already tested the drive-thru concept at 11 stores in the Denver, Colorado, area and had a 90 percent approval rating. The success of the drive-thru test prompted the retailer to consider stand-alone depots, used as mini fulfillment centers for online grocery orders, according to Walmart U.S. CEO Bill Simon.
Loblaw Companies is also piloting a "click-and-collect" program in Toronto, allowing shoppers to order online and pick up their completed order at stores. Customers will then have their groceries loaded into their vehicles by staff.
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