Halsbrook allows consumers to try-on at home

Halsbrook.com, an online retailer of designer apparel, announced the launch of its in-home try-on service. The service, Halsbrook on Approval, will allow the retailer's over-40 female demographic to try on items before charging them to a credit card.

Shoppers will be allowed to choose up to three items and add them to a virtual shopping cart, at which point they will be delivered to their home, reported Women's Wear Daily. If the shopper chooses not to keep any items, Halsbrook pays for the return shipping fees. The average order is around $460, so shoppers have reason to request free shipping.

"Our customer is used to touching and feeling things," Halsey Meyer Schroeder, Halsbrook.com's founder, told Women's Wear Daily. "This lowers the barrier of getting product into their hands. We think this will increase brand loyalty."

Schroeder hopes that the new service will encourage consumers to try out new designers. The site offers big names such as Armani Collezioni, MaxMara, Piazza Sempione, Alberta Ferretti and Shamask.

The site also has a lifestyle edge, offering trip itineraries and tutorials on matching apparel to travel destinations.

Schroeder launched the company in September 2012, at 27 years old, after hearing her mother talk about how there wasn't any clothing to buy online for women her age.

Halsbrook joins the growing list of online fashion brands looking to make the at-home shopping experience easier. For example, denim size-matching solution Me-Ality recently launched an online retail shopping site that allows customers to personalize jeans to their body shapes, and MeID helps shoppers create a virtual fit profile so that they can conduct a size-matching session at home.

For more:
-See this Women's Wear Daily article (subscription)

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