It seems consumers still want to conduct traditional holiday shopping in-store to avoid waits and enjoy the seasonal atmosphere. According to a holiday shopping study by 1010data, 52 percent of respondents prefer in-store shopping to online because of their unwillingness to wait for shipping.
In addition, 47 percent of shoppers are worried about what would happen to a gift during shipping; 43 percent prefer to check out the gift in person, then buy online later; and 41 percent want to see the price in-store and compare it to online prices.
There is also a group of shoppers who wish to embrace the holiday atmosphere in-store, 38 percent; and those who want to shop with friends, 32 percent; and those that do not trust online shopping with their credit card details, 6 percent.
As many as 97 percent of U.S. shoppers will buy gifts early this year, with 50 percent expecting to start before Thanksgiving and 21 percent starting on Black Friday to ensure product availability. Other reasons for starting early include avoiding crowds, 68 percent; ensuring items are in stock; 63 percent; allowing time for delivery, 58 percent; getting the best deals 58 percent; and having more choices, 55 percent.
Over Thanksgiving weekend, 61.1 percent of Americans, 140.1 million, plan to shop, according to the National Retail Federation's Thanksgiving Weekend Expectations survey, conducted by Prosper Insights & Analytics.
Budgets will be important this holiday season as 47 percent of shoppers will spend about the same as last year; 33 percent will spend more; and 20 percent plan to spend less. Deals are an important must for shoppers of all ages as 68 percent of consumers believe the country is still in a recession, according to NRF's holiday shopping predictions.
-See this 1010data press release
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