Almost half of shoppers, 46 percent, say they will begin shopping before Nov. 1, according to a new study by RetailMeNot, which drew heavily from historical trends.
In 2015, RetailMeNot reported a 21 percent growth in shoppers searching for deals on Nov. 7. This year, 60 percent of consumers plan to shop sales, up from 51 percent in 2015, before the first of the month.
"It's important for retailers to ensure they enter consumers' consideration set early in the season," said Marissa Tarleton, chief marketing officer of North America for RetailMeNot. "Having the right promotional mix is key for reaching these shoppers."
According to "Unwrapping Holiday Insights: The 2016 Retailer Guide to Consumer Trends," 73 percent of shoppers are planning to shop in brick-and-mortar stores and 50 percent will be driven to stores based on sale days. The biggest shopping days for mobile will coincide with popular in-store shopping days, with Black Friday and the weekend before Christmas being the most popular.
Deals will be top of mind this year as 46 percent of shoppers will spend a full day hunting online for best prices, and 26 percent report they would travel more than an hour to visit a store with a great deal. In addition, 23 percent of consumers plan to line up outside a store before opening to get the best prices.
What will shoppers be hunting for? More than half, 56 percent, will look for a deal on electronics; 15 percent, clothing and shoes; 31 percent, toys; 20 percent, restaurants and entertainment; 18 percent jewelry; and 15 percent, travel.