DALLAS, Sept. 22, 2014 /PRNewswire/ -- Haggar Clothing Co., the Dallas based classic American heritage apparel company, announced the appointment of Eve Richey as Chief Digital Officer. Ms. Richey assumed her new role effective September 15, 2014, and will be responsible for creating a seamless approach to the consumer experience across a variety of shopping channels, including the design, development, and implementation of digital-commerce solutions that ensure customer and retailer demands and expectations are exceeded. Ms. Richey will report directly to Michael Stitt, CEO of Haggar Clothing Co.
Ms. Richey brings over 14 years of experience developing and executing digital omni-channel strategies and implementing Ecommerce solutions for brands such as TOMS Shoes and Dell. Ms. Richey most recently held the title of Vice President of Global Digital Marketing for TOMS Shoes where she was responsible for leading the TOMS digital marketing team in creating strategies and executing demand generation programs globally through various marketing vehicles including the mobile and social strategy for TOMS.
"What energizes me most about Haggar is the tremendous opportunity to infuse digital into a brand with such an amazing history and heritage," said Eve Richey. "At Haggar, innovation is in their DNA and I look forward to working with a talented team, and our retail partners, to serve and delight the Haggar consumer through digital methods."
"I am thrilled to welcome Eve to our Executive Management team," said Michael Stitt. "As an industry veteran with a record of success, she will be instrumental in developing and implementing Haggar's omni-channel and digital strategies, while driving customer awareness, engagement, experience, and monetization. Eve has incredible passion and drive, and thus will be a great fit with the dynamic team we are assembling at Haggar."
About Haggar Clothing Co.
Since its beginnings in a one-room office in Dallas, Texas in 1926, Haggar Clothing Co. has grown from a manufacturer of men's fine dress pants and slacks into one of the most recognized and original apparel brands. Haggar coined the term "slacks" in 1938 and has been a leader and innovator in the men's market for over 85 years. Haggar Clothing Co. is the official provider of the Hall of Fame Jacket to the Hockey HOF, Basketball HOF, and Pro Football HOF, and commands the #1 U.S. market position in men's dress pants, as well as the #2 share in men's casual pants.