Men's lifestyle retailer Haberdash announced the unveiling of a new "convergence" concept that combines e-commerce models with brick-and-mortar. The concept will launch for the first time at the retailer's Roosevelt Collection location in Chicago's South Loop.
The new format will include a photo studio; a pick, pack and ship option; and client services.
"Through the launch of the new model, our clients will now be able to fully interact in a new way and experience omnichannel retailing first hand," said Kimberly Stablein, brand marketing manager for Haberdash. "The new experience will showcase a fully interactive photo studio that is visible to the public along with the pick, pack and ship operation to show the usually behind-the-scenes process."
Men who walk into Haberdash, or shop online, can receive styling tips and product details from a client service advisor.
Customers can also partake in special services available only in the South Loop Chicago location, including offerings of La Colombe cappuccinos, haircuts, shaves or facials.
Haberdash is adjusting to a growing trend among fashion retailers revamping store models to include a more all-inclusive shopping experience. For example, Urban Outfitters (NASDAQ:URBN) recently launched Space Ninety 8 in Brooklyn, New York, which includes a marketplace for local designers, a restaurant and a bar. And iconic fashion brand Coach (NYSE:COH) announced a redesign of stores after launching a test "lab" concept at the Fifth Avenue location in New York.
-See this Haberdash press release
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