H&M unveiled its new, four-story flagship in Milan in the Piazza del Duomo. With a direct view of the city's Duomo Cathedral, this marks the retailer's eleventh year in Milan and the city's sixth H&M store, Italy's 125th.
The bright and spacious store, with marble floors and some greenery, occupies 25,670 sq. ft. and carries men's, women's, teen and children's wear, reported Women's Wear Daily.
Italy has long been in an economic slump when it comes to retail, but Dan Nordstrom, H&M's Italia country manager said the chain may even expand in upcoming years. Just this year, more than 1,000 H&M employees joined the Italy staff and the company opened 11 new stores.
In addition, the store is seeing an increase in online shopping traffic from Italy. Shoppers in Italy play a consistent role in contributing to used clothing to H&M's garment collection service, which runs in all of the 55 countries where the retailer operates.
"I think the awareness is definitely starting in Italy about sustainability and maybe making another choice, not only for clothes, also for food," Nordstrom told Women's Wear Daily.
Trying to expand its international presence both on and offline, H&M has invested heavily in its online operations since launching a U.S. shopping site just last year. In spring, the retailer announced the launch of e-commerce in France, which is the 10th market in which H&M has gone digital after Sweden, Denmark, Norway, Finland, Germany, Austria, the U.K., the Netherlands and the United States.
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