H&M expands COS locations in US

COS, the higher-end brand from H&M, will open four new locations in the United States in the fall and winter as part of a larger expansion plan.

Currently, two other U.S. locations exist, one in Los Angeles and another in New York City. The new locations will include a two-story shop in Boston on Newbury Street and a store in Houston's River Oaks district, Complex reported. The other two locations include Costa Mesa, California, in the South Coast Plaza shopping center, and on New York's Fifth Avenue. All stores will carry both women's and men's apparel.

In total, H&M plans to open 27 COS stores around the world before the end of 2015, according to Women's Wear Daily. Along with the nine stores already announced this year, 13 units will be in Europe, seven in Asia, six in North America and one in Australia.

The retailer is also looking to expanding other brands in the U.S., including its Cheap Monday line and a new brand that will show its face in 2017. H&M is also working on new designer collaborations that will launch in the fall, as well as a new beauty concept that will replace the current selection.

In total, H&M plans to open between 36 and 54 stores in the United States by the end of this year.

For more:
-See this Complex article
-See this Women's Wear Daily article (subscription)

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