H-E-B to open c-store

H-E-B is preparing to open a full-service convenience store in its hometown of San Antonio.

The 7,416-sq. ft. store will feature a mini-mart, gas station, car wash and Wendy's outlet—all operating under the H-E-B banner, according to the San Antonio Express-News. The store will be just 300 yards from an H-E-B Plus grocery store.

This isn't a first for H-E-B—it opened another full-service convenience store in 2014—but it is part of the company's strategy to open smaller formats and differentiate offerings. It recently announced plans to launch e-commerce and has partnered with grocery delivery service Instacart.

The regional grocery chain has 370 stores in Texas and Mexico, and a near-fanatical following for its stores and private label products, which are now offered online nationally.

For more:
-See this San Antonio Express-News article

Related stories:
H-E-B launches e-commerce nationally
H-E-B expands grocery delivery
H-E-B, Publix, Chick-fil-A, Trader Joe's elicit positive emotions

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