H-E-B, Publix, Chick-fil-A, Trader Joe's elicit positive emotions

H-E-B, Publix, Chick-fil-A and Trader Joe's earned the top four spots for positive emotional shopping experiences in the 2015 Temkin Emotion Ratings survey.

The ratings, which looked at consumers experiences across 293 companies in 20 industries, also ranked retailers Aldi, Hy-Vee, PetSmart, Walgreens (NASDAQ:WBA) and Amazon (NASDAQ:AMZN) in the top 11.

It is not surprising that these grocery chains made the top 10, as all five of these brands consistently rank high on customer satisfaction ratings. For example, last month Trader Joe's earned the spot of shoppers' favorite grocery store for the third year in a row due to its diverse selection and exceptionally friendly service. In the same Market Force Information study, Publix ranked a close second, followed by Aldi in third place.

To calculate the Temkin Emotion Ratings, consumers were asked to rate their recent interactions with companies on a scale that ranged from upset to delighted.

According to Bruce Temkin, managing partner of Temkin Group, it is clear that consumers, "enjoy many interactions with supermarkets, fast-food restaurants and retailers."

In general, supermarket chains, fast-food chains and other retailers earned an average score of "good."

On the listing, 13 companies dropped by 10 or more points from last year, among these brands were True Value and Best Buy (NYSE:BBY).

For more:
-See this Temkin Group press release

Related stories:
Trader Joe's ranks as shoppers' favorite grocery store, again
Publix, Aldi top customer experience survey
Aldi's prices cheaper than Walmart's
Discounter Aldi woos customers with coupons, credit cards
The infectious buzz of Trader Joe's employees

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