H-E-B launches e-commerce nationally

Texas-based H-E-B has launched an e-commerce site, offering 50,000 shelf-stable foods, drugstore and general merchandise products, available to ship outside its home state.

The regional grocery chain has 370 stores in Texas and Mexico, and a near-fanatical following for its stores and private label products. Now those brands, including Central Market Organics items and Cafe Ole Taste of Texas coffees, can be bought online and shipped to 47 states (including Texas) and military bases worldwide.

There is a "Totally Texas" page featuring products made in Texas or inspired by Texans like Whataburger Whatafries and Spicy Ketchup, Franklin Barbecue Sauce made in Austin, H-E-B chips, sodas and salsas.

An assortment of national brands will also be available.

"We've been receiving calls for decades from Texans around the country who miss their favorite foods from home like H-E-B Texas-Shaped Corn Tortilla Chips and H-E-B Cafe Ole Taste of Texas Coffees," said Martin Otto, chief merchant and CFO at H-E-B. "Now, even if you move outside of Texas, you'll still have a 'neighborhood H-E-B' just a click away."

To launch the new service, and in honor of Veterans Day, H-E-B donated its first shipments to service members.

Shipping fees vary and average $5 to $10 per order. Some products require a minimum order quantity, but all are priced the same as those found in stores. HEB.com will also offer a broad assortment of general merchandise items, including the Mexican-inspired Cocinaware cookware line made exclusively for grocer.

In September, H-E-B announced a partnership with grocery delivery service Instacart. Now customers of the independent food retailer can get a wider selection of groceries delivered to their homes in the Austin and Houston areas.

For more:
-See this H-E-B announcement

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