H-E-B launches on-demand delivery

H-E-B is testing an on-demand grocery delivery service at H-E-B and Central Market locations in the company's home market of San Antonio.

The program is a partnership with Shipt, an app-based grocery delivery service, and will be available 24 hours a day, seven days a week.

Shoppers at H-E-B and Central Market can purchase groceries through Shipt's mobile app and schedule delivery for as soon as one hour later. Orders will be fulfilled by Shipt, which uses paid shoppers to select and deliver items.

Shipt will build a network of more than 300 shoppers leading up to the May 25 launch.

"H-E-B has provided high-quality groceries to Texans for more than 110 years," said said Greg Souquette, senior VP and GM of San Antonio operations at H-E-B. "We are connected to our customers throughout all of our markets, and always are looking for new ways to make the grocery shopping experience more convenient."

There are plans to expand to Houston, Austin, Dallas and more markets later this year, according to H-E-B.

In September, H-E-B announced a partnership with Instacart to provide home delivery in the Austin and Houston markets. In November, H-E-B launched e-commerce, offering 50,000 shelf-stable foods, drugstore and general merchandise products outside of its home state of Texas.

For more:
- see this H-E-B announcement