H-E-B expands grocery delivery

H-E-B announced a partnership with grocery delivery service Instacart. Now customers of the independent food retailer can get a wider selection of groceries delivered to their homes in the Austin and Houston areas.

Instacart is offering a broader assortment of H-E-B items and delivery in as little as one hour. All items are hand-picked by Instacart employees, then packed up and brought to the customer's home.

"Don't have time to come to H-E-B? No problem. We'll bring H-E-B to you with Instacart," said Scott McClelland, president of H-E-B Houston division. "Instacart's ability to deliver on-demand clearly matches our focus of making our customers' lives better. We are excited to offer a larger assortment of H-E-B items to customers in Austin and Houston."

Instacart's Houston delivery area has expanded into the Katy and Woodlands areas. The expanded delivery area applies not only to H-E-B shoppers, but also to Whole Foods, Costco and Petco customers.

Originally launched in San Francisco, Instacart is now available in 17 U.S. cities, with its latest expansion into Indianapolis.

Online grocery shopping increased by 29 percent over the past year, with a total of 19 percent of all consumers doing their weekly grocery shopping online, according to a new survey by 72 Point Inc., commissioned by Door to Door Organics.

Other services competing in this space with Instacart include Peapod, FreshDirect and Amazon Fresh (NASDAQ:AMZN).

For more:
-See this Instacart press release

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