Online marketplace The Grommet has partnered with a local Boston boutique to open its first pop-up shop. On Nov. 20, the brand will bridge the e-commerce and brick-and-mortar gap by opening a store within the Michelle Willey boutique.
The Grommet, launched in 2008, is a curated online marketplace and product launch platform for undiscovered products that's reshaping the way people fundamentally launch, discover, share, influence and buy products online.
Uniquely set up for the holidays, The Grommet's physical location will allow shoppers to touch, test and purchase products. Popular items on sale include instructive yoga mats from Yoga by Numbers, drink lids by Cuppow, and gold and silver jewelry by Dennis Higgins, and more created by independent makers.
During the month it is open, the shop will host a number of events intended to bring the online product platform's core values to life through "Meet the Maker" sessions in which customers can interact with product creators.
"'Giving Differently' means making gifting a highly personalized, thoughtful process while supporting independent makers," said Jules Pieri, CEO of The Grommet. "We have been yearning to bring our Grommets to a store like Michelle Willey, where the magic of this vibrant source of innovation can be experienced first-hand. If we all just transfer 10 percent of our personal budgets to supporting Makers, we can create a massive positive economic impact."
Several brands are opening pop-up shops this month to capitalize on the holiday shopping season. For example, Panasonic recently announced the opening of a pop-up in Manhattan's Union Square that will run through Nov. 25. And last week Crest & Co. announced it will open its first physical store in Manhattan, which will run through New Year's Eve. And Eddie Bauer's holiday pop-up in New York City includes a Twitter-activated vending machine.
-See this Grommet press release
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