Grocery retailer revamps mobile and digital

Raley's Family of Fine Stores has updated its omnichannel platform with a new web and mobile commerce program that includes curbside pickup.

The grocer partnered with omnicommerce solutions provider Unata to launch the improved web and mobile e-commerce platform, E-Cart. The new system will replace Raley's current online order and curbside pickup solutions across all existing e-commerce–enabled locations.

"The way Raley's delivers groceries is evolving. Our new revamp of E-Cart will better serve our customers by providing a personalized online shopping experience," said Kevin Curry, senior VP of sales and marketing at Raley's.

With 133 stores in Northern California and Nevada, Raley's joins a growing list of retailers including Kroger, Target, Walmart and CVS that are expanding curbside pickup with enhanced mobile platforms.

For more:
- see this Raley's press release