Green Monday sales up 15%, third busiest shopping day of the season

E-commerce sales on Green Monday reached $1.6 billion, up 15 percent from a year ago and representing the third heaviest online spending day of the season after Cyber Monday and Tuesday, Dec. 2.

Cyber Week posted $9.1 billion in desktop spending, up 14 percent from 2013 and including five days in which shoppers spent $1 billion during the work week, according to comScore. On Cyber Monday alone, U.S. shoppers spent more than $2 billion dollars on e-commerce, making it the heaviest online spending day in U.S. history and the first time ever to surpass $2 billion in sales.

Online sales have been on the rise since Thanksgiving, up 18 percent from 2013.

"Online holiday commerce continues to perform very well through Green Monday with nine days surpassing $1 billion in desktop spending and a 15 percent growth rate versus last year, one point ahead of our forecasted growth rate for the entire season," said comScore chairman emeritus Gian Fulgoni. "Though much has been made in the media of the possibility that early retailer promotions might have pulled spending away from the key shopping days such as Black Friday and Cyber Monday, our data show that this did not occur. In fact spending growth prior to Thanksgiving stood at 13 percent, while we've seen it climb to 18 percent during the period of Thanksgiving through Green Monday, with the key spending days all seeing above average growth rates."

Mobile continues to be an important percentage of e-commerce shopping this holiday season. The channel accounted for $361 million in spending on Thanksgiving—26 percent of the total digital commerce. Smartphone and tablet users spent $436 million on Black Friday, 22 percent of overall online sales, and $548 million on Cyber Monday, 21 percent.

Online retail spending is predicted to reach $61 billion in the months of November and December.

For more:
-See this comScore press release

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