Google's 2-click Instant Buy speeds mobile checkout

Google's (NASDAQ:GOOG) new two-click mobile checkout feature is aimed at speeding checkout and mobile wallet adoption across operating systems. Google has extended Google Wallet API to iOS.

Google introduced Google Wallet API in October 2013 and the Instant Buy API for Android in May. The Instant Buy API is designed for merchants and developers to use with existing payment processors, and the key benefit is a two-click checkout that eliminates the need for shoppers to manually enter billing and shipping information.

This week, the same features are being made available to iOS developers.

Roughly 97 percent of mobile shoppers abandon their shopping carts before completing a purchase, and Instant Buy helps simplify that process, according to Google.

The technology company has been working with merchants including RueLaLa and Newegg to integrate Instant Buy. RueLaLa saw a fourfold increase in conversions for Google Wallet users on their Android app, and more than half of Google Wallet users made repeat purchases within a few weeks. Eat24 food delivery app found that users had an 11 percent higher average order than credit card users.

The decision to extend Instant Buy to iOS could further adoption and use of the mobile wallet. Interest in mobile wallets has been slower than anticipated, but an application that is device and OS agnostic could be a game changer.

For more:
-See this Google Wallet blog post
-See this Google Wallet blog post

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