Google (NASDAQ: GOOG) has integrated PayPal as a method of payment for digital content in the Google Play store.
Users can now make purchases of apps, games, music and movies in Google Play using PayPal in 12 countries worldwide, including the U.S. and Canada. PayPal can be used for digital downloads, not to purchase devices or accessories.
In order to checkout using PayPal, Google Play users simply have to tap the payment options link during checkout and enter their PayPal account credentials. Submitting payment using PayPal on Google Play adds the user's PayPal account to Google Wallet.
Beyond adding PayPal support, Google said it is also expanding carrier billing for a total of 24 regions worldwide. Gift cards have also been added to more countries.
Google reported that its Play sales are up by more than 300 percent over the past year, and that two-thirds of current Play sales take place outside of the U.S.
The new partnership between Google and PayPal follows eBay's announcement earlier this month that it would be adding PayPal partners, in-store and online. PayPal was once again eBay's (NASDAQ: EBAY) strongest segment in the most recent quarter, growing net total payment volume by 27 percent and revenue by 19 percent year-over-year.
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