Cyber Monday sales reached $2 billion this year, breaking records for online transactions. With that demand came the need for fast shipments and Kurt Salmon put together a "Good List," identifying retailers who delivered packages in a timely manner.
According to the collected data, 10 retailers won for speedily delivering multi-unit Cyber Monday orders in an average of 1.6 days, more than twice as fast as the average fulfillment time or 5.7 days for Cyber Monday. Kurt Salmon analyzed shipping times for 59 retailers across a range of categories, including big-box retailers, department stores, specialty retailers and e-commerce sites.
The fastest delivery time was Google (NASDAQ:GOOG), with an average shipment time of one day. Next on the list was Net-A-Porter and Walgreens (NYSE:WAG), with a delivery time of two days. In just three days, retailers Amazon, Barneys New York, Cabela's, Nike, Staples, Toms, and Under Armour were able to get packages delivered to customers.
"Retailers who fulfilled Cyber Monday orders in three days or less are clearly firing on all cylinders," said Steve Osburn, retail strategist at Kurt Salmon. "So far this holiday season, consumers are benefiting from retailers' accurate forecasts; improved alignment between merchandising, marketing and distribution; and better inventory visibility."
Free shipping was at the top of many consumer and retailer lists. This year, 78 percent of retailers offered free shipping on Cyber Monday, up from 70 percent in 2013. Of those retailers, 51 percent offered free shipping on all orders, and 49 percent had a spending threshold to qualify.
Buy online and pick-up in-store grew in popularity. This season, 37 percent of retailers offered this option on Cyber Monday, with some items being ready for pick-up in as little as an hour.
There were a few setbacks on Cyber Monday, as 16 percent of retailers had website issues due to the large volume of sales. In addition, 15 percent of retailers had inventory issues, displaying out-of-stock notices to customers upon checkout.
"While we saw a few hiccups in Cyber Monday fulfillment, retailers responded well to significant sales spikes," said Osburn. "This bodes well for last-minute e-commerce orders, but there are always variables. Last year, 15 percent of last minute orders did not reach their destination in time, and despite retailers' adjustments, consumers would be wise to give themselves a buffer or upgrade delivery options when placing orders over the next week."
Over the Black Friday weekend, about 41.9 percent of a total average shopping budget was spent online, down 10.2 percent from last year. Most shoppers, 46.7 percent, were online on Black Friday; 36.3 percent were online on Saturday and 26.2 percent were online on Thanksgiving Day.
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